Archives: Works

For International Women’s Day 2022 we joined forces with Vans and Our Sisterhood as part of their new initiative – DESIGN THE FUTURE TOGETHER 🌍

Artistic Director Liara Barussi  was invited to take part in a panel discussion; What does it take to build a Sisterhood, a community of like-minded people who are creating waves of change? And how do you create your own? The panel spotlighted organisations who are using creativity as a force for change. Liara shared her founder story and how Jukebox Collective is paving the way for the next generation.

Agency talent Renae Brito features as the lead in the latest music video “The first day” from the Villagers, filmed in 2020 between lockdowns. A paean to human connection, directed by Daniel Bereton. 

“The First Day” is the first release from the Irish indie-folk band since their 2019 EP The Sunday Walker. O’Brien says of the record, “I had an urge to write something that was as generous to the listener as it was to myself. Sometimes the most delirious states can produce the most ecstatic, euphoric and escapist dreams.”

Artistic Director Liara Barussi  was invited to take part in a panel discussion; What does it take to build a Sisterhood, a community of like-minded people who are creating waves of change? And how do you create your own? The panel spotlighted organisations who are using creativity as a force for change. Liara shared her founder story and how Jukebox Collective is paving the way for the next generation.

In June 2021, Jukebox Collective began a community-led investigation into the Welsh cultural scene.  We co-hosted sessions with 50 Welsh creatives and diverse communities about how Wales could better embrace them, their creativity and ambitions.

Jukebox Collective curated and produced the project which resulted in the creation of an in-depth report. To gain access to the full report and findings contact; future@jukeboxcollective.com.

Jukebox Collective curated a series of performances highlighting Welsh creatives for Gŵyl 2021. These musicians are bringing a variety of new sounds and perspectives that are shaping youth culture in Wales. Directed by Liara Barussi the performances feature local artists Aleighcia Scott, Reuel Elijah, FAITH & KING KHAN. 

 

Aleighcia Scott is a Cardiff born Welsh Jamaican reggae artist. She is set to release her debut album that she has been working on in both Jamaica and the UK (with the legendary producer Rory Stonelove who has recently featured on the latest Beyoncé/Jay Z project). She has won various awards such as Radio Cardiff’s Best Local Artist and is a double winner of the MMG award for ‘Best Reggae Act’, with performances under her belt from Glastonbury, BBC Introducing stages, international stages and releases alongside the legendary Peckings Records and more.

KINGKHAN is a Cardiff based rapper/producer bringing a fresh take to the current sphere of british rap. After self-releasing his debut album ‘Lovesongs & Melodrama’ in 2019, he made a name for himself in the South Wales music scene, getting slots at notable music festivals throughout Wales and the UK. His unique style of production blends detailed instrumentals with melodic hooks and lyrics that often span across different genres, whilst still holding his influences on his sleeve.

Casting for Cardiff rapper Mace The Great’s latest visual for the track “A Boogie”. 

“Hate and all forms of bigotry, has no home in Wales.”

 

‘Hate Hurts Wales’ is a major anti-hate crime campaign launched by the Welsh Government in March 2021. Jukebox Agency provided casting services for the TVC with On Par productions, featuring a diverse set of people that reflected those affected by hate crime in Wales.

The campaign was created to drive awareness and reporting of hate crime with the advert shared on TV and on digital and social media channels. 

The 5 key characteristics protected by hate crime laws are race, religion, sexual orientation, transgender identity and disability.The campaign uses hate crime scenarios to highlight each of the 5 protected characteristics, and these are based on actual prosecuted hate crimes identified working with the CPS.

There were 4,023 recorded hate crimes across the four Welsh Police Force Areas of which 65% were race hate crimes. Deputy Minister and Chief Whip Jane Hutt says the aim is to highlight the need for everyone to stand together to support victims of hate crime and ensure incidents are reported to the police or Victim Support Cymru.

“The campaign aims to make clear that hate affects us all and undermines our shared values of common humanity. It’s also important that we ensure that victims and bystanders feel empowered to report hate crime, wherever they see it.”

The Minister continued: “When we stand together, united as one community, we can make a real difference to tackling hate crime in our society.”

 

Watch here

Agency talent Jodelle Douglas was selected for the iconic ‘Move your Lee’ campaign.

Lee is an American brand of denim jeans, and is one of the largest apparel companies in the world. The ‘Move your Lee’ campaign was a forward-thinking powerful message that continues to grow each season. This advert was shot in London to show how clothes can empower everyday movements.

 

In celebration of Welsh culture, Liara Barussi choreographed a bespoke, high energy dance piece ‘Toy Story’ that featured agency dancers Kate Morris and Reuel Elijah to welcome Prince Harry and Meghan Markle on their official visit to the Welsh capital.