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In partnership with creative street advertising specialists BUILDHOLLYWOOD for St David’s Day 2025, we developed an outdoor campaign that reimagined Welsh traditions. Together with photography-based studio Bleak Fabulous, we took over 51 sites across Cardiff & Swansea showcasing a series of editorial images featuring Jukebox Academy.
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The collaboration, inspired by the iconic Welsh hat, saw the students rework this traditional piece with guidance from Welsh costume designer Ffian Jones. The photographs transform elements of Welsh costume, celebrating heritage through a creative interpretation of tradition.
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