In collaboration with Superimpose, Jukebox Collective Agency consulted on the casting and curation for the Stormzy x Adidas Originals launch event in London. This project was all about connecting creative spirit with the community it comes from. Students from 800 schools across London, along with guests from community groups were invited to an impromptu theatrical performance which included a performance from Stormzy.
We sourced and briefed four local youth groups to create innovative reinterpretations of Stormzy’s hit songs. Each act was unannounced, erupting out of the space through dynamic lighting and bespoke projection content. In a series of 10-minute performances, a Black-led orchestra, choir, dramatics group and dance collective put their craft to Stormzy’s music, and Stormzy’s music to their craft, interwoven by a spoken word performance which brought the ‘Homegrown Spirit’ concept to life.
