This St David’s Day 2025, we launched our very first online merch shop , a celebration of contemporary Welsh heritage.
The collection is a continuation of our ffasiwn project, a creative collaboration with Bleak Fabulous that presents a reimagination of traditional Welsh costume as envisioned through the lens of Jukebox Academy.
Read more about our ffasiwn project here
The merch collection builds on the original ffasiwn project, which first launched in 2021. For this special drop, we curated a limited-edition range featuring illustrated t-shirts, postcard packs, poster artwork, and a printed zine — each piece inspired by the original photography and creative work from the project.
We worked with Cardiff-based Ice Cream Embroidery to produce four t-shirt designs, all featuring hand-drawn illustrations by Jukebox Academy students. Each drawing was created in direct response to imagery from the project, offering a further interpretation of Welsh identity through the eyes of young people.
Dydd Gwyl Dewi postcard packs were also released to mark this special day in Welsh tradition
To bring the merch to life, we worked with photographer Siria Ferrer Sainz-Pardo and textile artist Ophelia Dos Santos, capturing the merch in a photoshoot at local creative studio, Teddy’s Place.
Alongside the online shop, we partnered with St Fagans National Museum of History to launch a month-long pop-up exhibition on St David’s Day. Showcasing the imagery and merch from the project, the pop-up welcomed over 17,000 visitors throughout March.
This project was made possible through the generous support of Amgueddfa Cymru / Museum Wales, Arts Council Wales, and the Paul Hamlyn Foundation.
Visit the online shop here
