30 Oct 2024 — Bleak Fabulous and Jukebox Collective launch their editorial series and zine exploring Welsh heritage as envisioned through the creative lens of young people in Cardiff. Shot around Butetown and Cardiff Bay, home to one of the UK’s oldest Black communities, the project celebrates a modern-day Wales that connects tradition with diverse cultural identities.
The project led by Charlotte James and Clémentine Schneidermann involved a series of creative workshops with students from Jukebox Collective’s Academy, a programme supporting the next generation of Welsh creative talent. The students, ages 7 to 16 and primarily from Black and ethnic minority backgrounds, took part in workshops on costume design, styling, photography, illustration, and art direction. These sessions encouraged an exploration of Welsh pride and identity, where students gained new creative skills like moodboarding, styling, and customization, leveraging their heritage as a guide for expression.
Inspired by the iconic Welsh hat, dating back to the nineteenth century, the project used this national iconography as a creative launching point. Working with Welsh costume designer Ffian Jones, the students engaged in a hat creation workshop, modernising the traditional item by imbuing it with their unique creative and cultural influences. They also incorporated other elements of Welsh national dress into their costumes, such as the red woollen cloak, paisley shawl, and Pais a Betgwn.