The joy of dance inspired Welsh broadcaster S4C over the festive season to commission Wales’s leading dance companies to feature in their Christmas idents. We cast emerging talent Jo-el Bertram, Shakira Ifill and Renae Brito and created a bespoke christmas themed performance.
Our emerging talent were encouraged to share how dance has impacted their lives and what they enjoyed about being involved in their first TV idents:
Said Shakira: “The positive impact that dance has had on my life is that it provides me not only with a balance for my upcoming GCSEs but also with a great experience to learn and teach as a profession in that sector. Being involved in the S4C Christmas ident was really beneficial for developing my experience of dance on film and enabled me to explore my character further.”
Said Renae: “I love dancing because I feel really free and comfortable! It puts a positive impact on the day and you just forget about the bad things! Jukebox helps open up my confidence, and I love being around the whole team!”
Jo-el said he enjoyed working with S4C. “Being on set with S4C was amazing. They made us explore our scene more and gave us the feeling of Christmas. This was cool because I imagined myself as someone watching the TV and we would look like a family that can’t wait for Christmas.”