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Reggae & Riddim Festival is an incredible celebration of Jamaican culture, heritage and music held in Newport, Wales. Hosted by @urbancircle alongside collaborators including the Rastafari Indigenous Village and the IRITS Alliance Project JA.

Jukebox Collective agency produced the opening performance with a line up of professional dancers as well as youth from Jukebox Academy and G Expressions.

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~ Performance produced by @jukeboxcollectiveagency

~ Choreographed and directed by @reuelelijah

~ Featuring a line up of proffesional dancers  @gx_wales @itstalieh @bulletproof876_chukkky @notnicegram @kush_taylorx 

Visuals by Naomi Ferne

+ our community dancers joined us on stage for their first festival performance –
Jukebox Academy and @gx_wales ✨

The performance took the audience on a journey through Jamaican dancehall @dingdongravers 🔥

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Agency talent Renae Brito features as the lead in the latest music video “The first day” from the Villagers, filmed in 2020 between lockdowns. A paean to human connection, directed by Daniel Bereton. 

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“The First Day” is the first release from the Irish indie-folk band since their 2019 EP The Sunday Walker. O’Brien says of the record, “I had an urge to write something that was as generous to the listener as it was to myself. Sometimes the most delirious states can produce the most ecstatic, euphoric and escapist dreams.”

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CREDITS

 

Director @danielpotential

DOP @simonplunketdop

Producer @__copsy

Prod co @anattic

Directors rep @freeagentuk

Styling and casting @_charlottejames_ and Lucy Broome

Art Director @missmildute

Actors

Renae Brito

Renae’s agent @jukebox_collective

Amelia

Erin Scott + Willow

Christine Leathley 

 

1st AD @caddyisplank

PA @ellie_devereux

1st AC @mattfarrant

2nd AC @mrjamesstier

Grip James McCallister

Camera Trainee @lemarmaynard

Playback @mattipage

Stunts Jack Stockdale

Choreography @jasminsaulo

HMU @becca.anderton

Commissioner John Moule

Grade @dayofthejack

VFX Jack Brown

Additional filming Bob Gallagher

Film @kodak

Film processing @cinelablondon

 

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For International Women’s Day 2022 we joined forces with Vans and Our Sisterhood as part of their new initiative – DESIGN THE FUTURE TOGETHER 🌍

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In June 2021, Jukebox Collective began a community-led investigation into the Welsh cultural scene.  We co-hosted sessions with 50 Welsh creatives and diverse communities about how Wales could better embrace them, their creativity and ambitions.

Jukebox Collective curated and produced the project which resulted in the creation of an in-depth report. To gain access to the full report and findings contact; future@jukeboxcollective.com.

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We launched our Future Creatives initiative in partnership with #VansCheckerboardDay a global celebration of community and culture on Nov 18th 2021.

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Reggae & Riddim Festival is an incredible celebration of Jamaican culture, heritage and music held in Newport, Wales. Hosted by @urbancircle alongside collaborators including the Rastafari Indigenous Village and the IRITS Alliance Project JA. Jukebox Collective agency produced the opening performance with a line up of professional dancers as well as youth from Jukebox Academy and G Expressions.
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Credits:

Curated & Produced by Jukebox Collective
Creative Direction: Liara Barussi
Producer: Charlotte Lewis
Graphics & Design: Naomi Ferne Patterson
Spoken Word: Andrew Ogun
Dancers: Patrik Gabco, Kanah Flex, Jodelle Douglas, Shush,
Movement Direction: Liara Barussi
Live Art: Karimah Hassan
DJ: Tevini Williams
Project Assistants: Temeka Davies, Lizzie Burgess, Darnell Williams, Truli Smith, Tarina Tajul
Visuals team: Naomi Ferne, Tom Swindell, Jo-el Bertram, Tayla Smith, Pierre
Styling: Asma Elmi, Truli Smith, Genaya Parris, Ice Cream Embroidery
Juices: Life Juices Cardiff

📸: @bynaomi__

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Jukebox Collective curated a series of performances highlighting Welsh creatives for Gŵyl 2021. These musicians are bringing a variety of new sounds and perspectives that are shaping youth culture in Wales. Directed by Liara Barussi the performances feature local artists Aleighcia Scott, Reuel Elijah, FAITH & KING KHAN. 

 

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Aleighcia Scott is a Cardiff born Welsh Jamaican reggae artist. She is set to release her debut album that she has been working on in both Jamaica and the UK (with the legendary producer Rory Stonelove who has recently featured on the latest Beyoncé/Jay Z project). She has won various awards such as Radio Cardiff’s Best Local Artist and is a double winner of the MMG award for ‘Best Reggae Act’, with performances under her belt from Glastonbury, BBC Introducing stages, international stages and releases alongside the legendary Peckings Records and more.

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KINGKHAN is a Cardiff based rapper/producer bringing a fresh take to the current sphere of british rap. After self-releasing his debut album ‘Lovesongs & Melodrama’ in 2019, he made a name for himself in the South Wales music scene, getting slots at notable music festivals throughout Wales and the UK. His unique style of production blends detailed instrumentals with melodic hooks and lyrics that often span across different genres, whilst still holding his influences on his sleeve.

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Jukebox Collective curated a series of performances and short films highlighting Welsh creatives for Gŵyl 2021. 

 

Jukebox Collective worked with Jaffrin a Welsh, Bangladeshi, Muslim poet and multi-disciplinary artist living in Cardiff. Her two poems SKN & FAITH have been brought to life through poetic visuals filmed in the National Museum Wales. Directed by Liara Barussi and styled by local Welsh-Somali stylist Asma Elmi. 

 

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SKN draws similarities from the British royal family, questioning the parallels between them and the ideologies that families from racially minoritised backgrounds uphold in order to retain a good reputation within their community. The short questions colonial narratives and how western standards of beauty have been ingrained into South Asian communities.

 

“Growing up, skin colour was a regular topic of conversation in my family and I was often encouraged to stay out of the sun because my skin would get darker, implying that it would make me less desirable.”

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The poem draws from Jaffrin’s personal experiences, including a trip to India where she was faced with the unnerving reality of the country’s devotion for Queen Victoria. This narrative became even more obvious when a news article broke about Meghan Markle breaking royal protocol by crossing over her legs rather than sitting with a slant. Something which was similarly frowned upon in her own family, and inspired part of this poem, “is that what happened when we adopted their ideology”, she asks.

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Jaffrin says, “I have felt alone in my skin and my soul so many times and I know that is a very relatable thing – I just want people to feel comfort in relating through my work and to understand they are not alone.

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Jaffrin says, “I have felt alone in my skin and my soul so many times and I know that is a very relatable thing – I just want people to feel comfort in relating through my work and to understand they are not alone.

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FAITH draws heavily on Jaffrin’s own experiences, exploring religion, rituals and the battles between ‘deen’ and ‘dunya’ (religion and real life).

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Gŵyl 2021 was a collaboration between Festival of Voice, FOCUS Wales, Other Voices Cardigan and Aberystwyth Comedy Festival. Together they assembled some of today’s most urgent and exciting voices, from Wales and beyond. The result was a digital experience like no other: a heady mix of cutting-edge comedy, thought-provoking talks, energetic showcases and jaw-dropping headline sets.

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Watch the full films on our Youtube: 

SKN

&

FAITH

 

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Casting for Cardiff rapper Mace The Great’s latest visual for the track “A Boogie”. 

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“Hate and all forms of bigotry, has no home in Wales.”

 

‘Hate Hurts Wales’ is a major anti-hate crime campaign launched by the Welsh Government in March 2021. Jukebox Agency provided casting services for the TVC with On Par productions, featuring a diverse set of people that reflected those affected by hate crime in Wales.

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The campaign was created to drive awareness and reporting of hate crime with the advert shared on TV and on digital and social media channels. 

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The 5 key characteristics protected by hate crime laws are race, religion, sexual orientation, transgender identity and disability.The campaign uses hate crime scenarios to highlight each of the 5 protected characteristics, and these are based on actual prosecuted hate crimes identified working with the CPS.

There were 4,023 recorded hate crimes across the four Welsh Police Force Areas of which 65% were race hate crimes. Deputy Minister and Chief Whip Jane Hutt says the aim is to highlight the need for everyone to stand together to support victims of hate crime and ensure incidents are reported to the police or Victim Support Cymru.

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“The campaign aims to make clear that hate affects us all and undermines our shared values of common humanity. It’s also important that we ensure that victims and bystanders feel empowered to report hate crime, wherever they see it.”

The Minister continued: “When we stand together, united as one community, we can make a real difference to tackling hate crime in our society.”

 

Watch here

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